Apply Now to Become a GRVL Ambassador
Are you an avid gravel cyclist with a passion for adventure and a love for our brand?
We're looking for gravelers to join the next wave of GRVL Ambassadors.
Whether you're exploring remote trails, racing across continents, or just out riding for the joy of it - if you share our values of performance, sustainability and community, we want to hear from you.
What’s Involved
As a GRVL Ambassador, you’ll become part of our growing collective of like-minded riders and storytellers. You’ll help represent GRVL in your community, test our kit, provide feedback, and inspire others to get out there and ride.
A strong and engaged social media presence is advantageous. We're looking for riders who not only live and breathe gravel but can also share that passion with a wider audience - through great content, consistent posting, and real community influence.
Ambassador Day – Kielder Forest, 13th September 2025
Those selected will be invited to Ambassador Day 2025, a special one-day gathering in Kielder Forest, Northumberland - one of the UK’s best gravel destinations.
It’ll be a chance to meet the GRVL team and other ambassadors, ride the trails together, and help shape the future of the brand.
Ambassador Benefits
● Access to GRVL products + ambassador discounts
● Features on our channels and marketing campaigns
● Help in testing unreleased gear
● Support for your adventures, events, or local rides
● A real role in helping shape the direction of the brand
Comments
Dimitri Baldassarra said:
Hi! My name is Dimitri, and I’m an Italian cyclist and content creator focused on gravel riding, adventure, and exploration.
I’m currently developing the Welt Gravel Project, where I use the bike not just for training, but to tell real stories about places: gravel routes, backroads, climbs, and locations with historical value, through authentic and cinematic content.
I produce weekly Instagram content (POV reels and visual storytelling) based on real rides, with a strong focus on genuine experiences, real product usage, and outdoor context.
I believe your brand fits perfectly into this kind of narrative, as it would be featured in a real, dynamic, and authentic gravel environment.
I would love to explore a potential collaboration, starting even with a product test, to showcase your brand through my rides and content.
If you’re interested, I can share some examples of my work.
Thank you for your time! 🚴♂️
May 18, 2026
Jill said:
Hey! Where’s your women’s clothes?! o_O
When you realise you need a women’s range, and want a female ambassador, I’d be happy to help ;), Jill
May 14, 2026