MERINO
Merino wool has been used by explorers for decades due to its ability to wick moisture away from the skin while regulating body temperature, keeping you warm when it’s cold and cool when its warm.
Merino also resists bacteria which eliminates the nasty odours you get when you wear synthetic fibres such as polyester that most cycle garments are made from. This means your GRVL jerseys will keep you smelling as fresh as you did when you stepped out of the shower.
Merino wool is a natural fibre and therefore totally sustainable to grow and when it biodegrades, releases all the nutrients and minerals back into the soil, enriching it for nature to flourish.
TENCEL™
TENCEL™ fibres and manufactured from the renewable raw materials such as Bamboo or wood waste sourced from sustainably managed forests.
This technology to produce TENCEL™ uses an integrated process, from wood pulp to fibre, which has high recovery rates of process and generates very low emission to air.
The fibre wicks sweat away from the skin and dries incredibly fast, making it a great fibre to use when riding hard and fast.
The TENCEL™ fibres produce a superfine and luxurious fabric, which when blended with our superfine merino wool provides a fabric that has a unique comfort against the skin.
Being a natural fibre, TENCEL™ also biodegradable and compostable and can fully revert back to nature.
TENCEL™, LENZING™ and ECOVERO™ are trademark of Lenzing AG
This is why we love MERINO + TENCEL™
And why you will too.
Sustainability - The Law
The EU has just put into force a new law that requires brands to become more environmentally friendly if they want to do business within the EU.
This new directive follows the existing policy that covers energy related products such as washing machines and fridges, however the new directive focusses on other aspects such as quality, durability, recyclability and environmental footprint of a product and brand.
We applaud this news and hope this is the start to some serious product design choices by the industry. If brands are forced to become responsible and show the consumer how sustainable and environmentally friendly they are to the consumer, this will hopefully make this issue a priority over margin and volume.
We look forward to the day all apparel highlights the carbon footprint of their products to educate the consumer so they can make an informed choice with full transparency on how environmentally friendly the kit they ride in is.
