How We Make a Difference
We craft premium, high performance men’s adventure cycle apparel using sustainable materials with minimal environmental impact.
Built for the adventure gravel cyclist, GRVL apparel is designed with durability, sustainability and classic styling to help create kit that will last the test of time.
What Drives Us
Nature is our playground.
It’s our space to ride fast, travel far and explore the wilderness. We all need to look after our playground.
We’ve grown up watching the industry make careless choices, dressing fellow cyclists in fast fashion or head to toe in plastic with little to no regard to the environmental damage this causes our planet.
This approach cannot continue if we want to protect our playground for future generations of gravel cyclists to enjoy and so we conduct our business with a clear conscious, focussed on doing the right thing, rather than chasing profit and margin.
We select sustainability and durability over price and bulk. We produce ethically and in small batches and our prices promise enables our customers to buy with confidence that the price they pay today, is the same for all of our customers, 365 days of the year.
Performance-Driven Natural Blends
Our approach is none compromising. Quality, Durability, Sustainability and Ethics are our 4 cornerstones to building our products.
The fabrics we create are based on sustainability and durability. By selecting the highest quality fabrics, components and production methods, we engineer each product to last longer, reducing the need to continually buy more.
Our partners are chosen based on their commitment to quality, ethics and suitability. They are global leaders in the production of high performance sportswear.
