Protecting the playground and wilderness we ride so future generations of gravel riders can enjoy it too is core to our brand values. We’ve grown up watching the industry make careless choices based on margins, dressing cyclist head to toe in plastic and that is why our products are consciously crafted using sustainable solutions to reduce our impact on the planet.

We have partnered with treeappp to plant a tree for every garment we sell, helping to reduce our carbon footprint further.



Merino wool has been used by explorers for decades due to its ability to wick moisture away from the skin while regulating body temperature, keeping you warm when it’s cold and cool when its warm.

It's also super sustainable and biodegradable, making it the perfect fabric to help protect our planet.


Natural fibres that use no energy, water or pesticides to grow create a truely sustainable product.

These Gravel T's are made from a blend of Tencel™ and Bamboo that has a super soft, luxurious feel, twice as soft as cotton and is naturally antimicrobial, keeping you odour free, allowing you to wear the T-Shirt for several days/rides without needing to wash it.