Stuart Brooke - CE0

The face behind GRVL Apparel

I was born on a bike and have been riding all my life. Every discipline, be it BMX, Racing, MTB, Road and now Gravel, cycling is in my DNA. 

A little about myself:-

For over 30 years, I have designed and developed some of the world’s most innovative sportswear for established sports brands. Because of this background, I have an established network of the very best fabrics mills, trim suppliers and manufacturers that my team can plug into, guaranteeing our products pack the quality and attention to detail required to compete with the best of the best in this arena.

How it all began...

Gravel came into my life in 2008 when I entered my first gravel race and absolutely loved it. It reminded me of my earlier days of Mountain Biking with a nice blend of speed I got from Road Cycling, allowing me to ride fast and far, surrounded by nature.

Off-road cycling, navigating roots, shale, mud and ruts require a more focussed ride vs watching out for white vans and potholes I was used to when riding road.

Gravel cycling lifts my mood and allows me to escape the noise of everyday life.

Built to Last

QUALITY

We are committed to build apparel that are made to last regardless of cost. Construction and fabric would drive the quality along with partnering with factories that lead the way in terms of creating sustainable, high quality, performance sportswear. We only partner with factories that are dedicated to quality, performance and the environment. They are committed to high standards in ethics, recycling and reduction in their carbon footprint.

MATERIALS

By working directly with mills and blending natural fibres in our jerseys, we are able to create a unique fabric that keeps you more comfortable that polyester while looking after the planet.Our sustainable jerseys maintain your temperature unlike synthetics that get you hot and sweaty and don’t attract bacteria, allowing you to ride for several days without needing to wash them, great for multi day bikepacking trips and the environment.When synthetic fibres are required, these are always sourced responsibly and made from recycled waste.

Our Values

We aim to inspire and enable as many gravel cyclists as possible to enjoy and help protect nature’s exhilarating playground we all enjoy riding.

We provide a conscious choice to today’s environmentally aware cyclists to purchase less irresponsible attire and instead wear higher quality, longer lasting and eco-friendly apparel that help prevent long term damage to our planet.

Gravel Cycling Through the Trees

Our Vision

To become Better Shepherds of Nature’s Playground while inspiring and enable as many gravel cyclist as possible to protect our exhilarating playground by wearing responsible gravel apparel.

Our Price Promise

We choose not to discount to protect our customers, enabling them buy with confidence that the price they pay today remains the same for everyone, every day of the year.

GRVL apparel use bamboo and merino to produce their apparel

Our Fabric

Our natural fibres are sustainable and biodegradable. Our unique blend of MERINO+TENCEL is a miracle fabric that performs better than synthetics for both you and the planet.

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