Us

We are a small team of passionate riders with a wealth of experience within the sportswear design and production sector. 

For the last 24 years, we have designed and developed some of the world’s most innovative product for established sports brands and now we feel it’s time we launched our own brand based on our industry knowledge and passion for riding gravel. 

Because of our background, we have an established network of working with the very best fabrics mills, trim suppliers and manufacturing plants that we can simply plug into, guaranteeing our products pack the quality and attention to detail required to compete with the best of the best in this arena.

In our world, 2 things are king. Product and then Product. We don’t compromise based on cost or margin requirements and focus solely on building the best kit a gravel rider requires. 

We grow organically and at a pace our customers require rather than forcing sales to hit forecasts created by greedy shareholders and investors. We keep stocks low and produce only what is required by ethical, sustainable  factories using sustainable performance fabrics and components.