Who are we
We are a small team of passionate gravel riders with a wealth of experience within the sportswear design and production sector.
For the last 26 years, we have designed and developed some of the world’s most innovative product for established sports brands and now we feel it’s time we launched our own brand based on our industry knowledge and passion for riding gravel.
Because of this background, we have an established network of working with the very best fabrics mills, trim suppliers and manufacturing plants that we can simply plug into, guaranteeing our products pack the quality and attention to detail required to compete with the best of the best in this arena.
In our world, 2 things are king. "Product" followed closely by....... "Product". We never compromise to reduce cost and focus solely on building the best kit gravel riders require.
We grow organically and at a pace our customers dictate rather than forcing sales to hit forecasts demanded by greedy shareholders. We keep stocks low and produce only what is required by ethical, sustainable factories using environmentally friendly performance fabrics and components.