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The perfect excuse for unsustainable brands to sell more, make more and clear stock they irresponsibly purchased to drive the price lower.   We don’t believe in Black Friday (or any other sale that encourages hyper consumerism or irresponsible product choices that need to be cleared).   Instead, we have a simple, sustainable pricing policy that protects our customers and allows them to buy in confidence that the price they pay today, remains the same for everyone, every day of the year.   This policy is further enforced by our commitment to do business properly, the right way. The way...

When planning your next gravel adventure, where you stay can be just as thrilling as the ride itself. Whether you're looking for rustic cabins nestled in nature, boutique lodges near epic trails, or unique accommodations that offer both comfort and character, finding the perfect place to rest and recharge is key to an unforgettable trip. In this blog, we'll explore some of the coolest places to stay that blend adventure, relaxation, and style, making your next gravel experience even more memorable. Get ready to be inspired for your next off-road journey! The Sky Den   Nestled in the award-winning Kielder...

E X P D N   D F N D R This year we attended several gravel races and events to showcase GRVL and the latest collection. We have also shot several campaigns throughout the UK with many of these locations being incredibly wild and rural, making our trusted Land Rover Defender the perfect workhorse. It’s become clear that an additional vehicle or trailer is required to help lug the full range, mannequins, event tents and bikes to these events and shoots. With sustainability at our core, we decided upcycling was the route to take and decided to marry the...

With global coverage, oversubscribed lotteries, huge turn outs, big prize purses and superstar names riding for both money and kicks, it’s safe to say gravel racing has landed. But how did we get here?   (Image credit: Getty Images)   At this year’s Unbound Gravel, 4,000 cyclists took to the start line to race across the famed Flint Hills of Kansas, with event distances ranging from 50 to 350 miles.  The 200-miler marquee event is also part of the Life Time Grand Prix Series, a seven-race series with a $250,000 prize purse contested by 70 handpicked professionals, including ex-WorldTour riders such as Peter Stetina, Alexey Vermeulen, Alex...

'GRVL has been featured in BikeBiz! Read the article below OR click here to view on the BikeBiz website -  https://bikebiz.com/grvl-showcase-a-sustainable-cycling-apparel-business-model/'  GRVL showcase a sustainable cycling apparel business model “We’ve grown up watching the industry make careless choices, dressing fellow cyclists head to toe in plastic, with little to no regard to the environmental damage this causes our planet,” reads a statement prominently placed on the website of apparel brand GRVL. Stuart Brooke founded GRVL in 2022 based on the idea of “a sustainable approach to gravel cycle apparel”. So far, so on trend, for current-day messaging. As we move toward...

Date - 17th August 2024 Location - Church Farm Cafe - Aldbury Welcome to RIDGE, a thrilling day of gravel and road cycling that promises to take you on an unforgettable adventure through the rolling hills and picturesque villages of the Chilterns. Our carefully crafted road and gravel routes will guide you along winding roads, scenic bridleways, and tranquil trails, showcasing the region's stunning natural beauty. With a choice of distances, our event is designed to challenge and delight road or gravel riders of all levels. From the gentle slopes to the more rugged terrain, we've got everything you need to...